The company will be present this Wednesday on the first day of Tanexpo after having participated in the FIAT-IFTA

The FIAT-IFTA (International Federation of Thanatological Associations), held last week in Budapest, has brought together, after two years, the members of the Federation after the last -virtual- meeting in Japan.

And the Sortem team has also traveled there, facing the event with «great enthusiasm» as explained to this medium by Antton Loinaz, who also offered a presentation on innovation in Spain in the funeral sector. Since the pandemic, it had not been possible to celebrate in person, and the event allowed companies from the five continents to meet again.

In addition, during the dinner offered by the organization, the new president, Marek Cichewicz, was introduced, who received the witness from the hands of the outgoing president, Hiroshi Kitajima.

“For us, these meetings are very important. We are moved by understanding funeral rites from all over the world, we want to work and innovate with things from other parts that we can adapt in the countries where we have a presence. We believe in innovation with meaning, always linked to service and dismissal”, says Loinaz.

Tanexpo opens its doors in Bologna

In this sense, the Sortem team has also traveled this week to Bologna to attend Tanexpo, one of the most international exhibitions in Europe. «In addition to meeting again with colleagues whom we have not been able to see during these years of pandemic, we seek to strengthen our collaboration with Love Urns as exclusive distributors for Spain, Italy and Portugal.»

And it is that no one escapes the importance for the international market sector, for which we asked Antton: “From the point of view of the funeral service as a provider, the international market is in a complex situation, partly due to the high cost of transportation and the health bureaucratic difficulties of recent years. All funeral homes have had to reinvent themselves and tackle new difficulties every day. Even so, there is optimism and a great desire to work and find synergies. And it is that these problems have also led to more sincere support among the sector, so I think it is a good time to generate opportunities”.

The company will bring to Italy the training programs they are already working on and that they are looking to launch internationally.

La entrada “We are moved by understanding funeral rites from all over the world” se publicó primero en Sortem.

Why should makeup for a deceased person be treated any differently than makeup for a living person? Understanding the difference between cosmetics for the deceased and cosmetics for the living, it is understood where to use the different types of makeup products to cover marks such as bruises and cadaveric hypostasis, as well as to improve the final presentation of a deceased man or woman. It is the task of the funeral professional to master the application of the different cosmetics and the enhancement of the facial features of the deceased, without hiding the natural lines and marks. For several years now, Sortem has been the official distributor in Spain of The MazWell Group and of Dodge products, among which are all the cosmetological solutions for the funeral professional specifically designed to condition and work well on the skin of the deceased or the deceased These are products that contain a higher level of moisturizers to prevent cracking or drying out once applied to the skin.

The difference between makeup for the living and makeup for the dead

The Dodge range of powders and liquid stains offer a translucent finish that allows natural markings to shine through. They can be used to add a bit of color when needed, without hiding any of the natural contours or features of the face or hands. Opaque liquid cosmetics are designed to cover. They contain a solvent that provides quick drying and forms a base that does not crack or peel after application, allowing the application of other cosmetics. With the finishing powders, the necessary color is applied. For their part, cream cosmetics offer a wide range of coverage, from small areas of blemishes to larger areas of discoloration. Mastering the mixing of cosmetics allows the professional to create an infinite range of color shades. The goal is to sympathetically apply cosmetics to enhance the deceased’s final appearance without creating a fake look.

“These are products that contain a higher level of moisturizers to prevent them from cracking or drying out once they have been applied to the skin”

This range of cosmetics offers professionals everything they need for thanatoesthetic makeup. Techniques that with the help of training are easily integrated into the daily application of conditioning. An excellent result that can be reinforced with the help of specific creams such as Kalon or Kaloform. In addition, within the Sortem makeup range, Pankro is added, a new professional makeup brand that offers a very wide range of possibilities and that includes classic makeup, concealers and brushes, as can be seen in the new kit. of makeup that the company presents.

.

La entrada What is thanatoesthetic cosmetology? se publicó primero en Sortem.